AWN wanted to create a marketing campaign that stood out from the crowd, whilst also leveraging content to drive leads and sales. We took on the challenge, delivering a comprehensive campaign that put a face to their brand and built trust with potential customers.

AWN needed a campaign that would not only explain why their financial services were worth choosing but also comply with strict Meta advertising policies to ensure content visibility. Balancing authenticity, clarity, and compliance was key.


Creating Impact Through Video Marketing

We created a start-to-finish campaign that was designed to engage and inform while adhering to Meta’s guidelines:
  1. Scriptwriting with Strategy: We crafted scripts that clearly communicated AWN’s financial services while aligning with Meta’s policies to ensure the content wouldn’t be flagged or removed. The messaging was engaging, concise, and relatable.
  2. Professional Video Shoot: We organised a video shoot, focusing on capturing high-quality visuals and authentic interactions. This included showcasing team members to humanise the brand and build a sense of trust.
  3. Polished Editing: Post-production was where the magic happened. We edited the footage to ensure a professional finish, balancing informative content with engaging visuals.
  4. Digital Marketing Campaign: We launched the campaign across multiple platforms, targeting key demographics with precision. This included creating tailored ad copies and strategically placing the videos to maximise reach.
By putting a face to the brand and highlighting the benefits of AWN’s financial services, the content resonated with the audience, helping to build trust and credibility.


Let’s Create Content That Converts

At our agency, we specialise in crafting campaigns that connect and engage. If you’re ready to take your brand to the next level, we’re here to help. Let’s bring your story to life!
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THE SQUID WAY

We do things differently at Squid, creating brands and experiences which evolve the way businesses are seen. We are based in Auckland, offering digital marketing, web design, web development, branding and content marketing across NZ and Australia

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