When acclaimed artist and community advocate Ria Hall decided to run for mayor, she brought her vision for change and leadership to the forefront. To support her campaign, she partnered with us to develop and execute a comprehensive digital strategy that could amplify her message and connect with voters in a meaningful way.

 

Winning Hearts with Digital Strategy

Stepping into the political arena meant Ria needed to build a strong and authentic online presence that resonated with a diverse audience. She wanted to use digital platforms to effectively communicate her policies, values, and commitment to the community. Our role was to guide her through this process, leveraging the power of digital marketing to drive engagement and support.

 

To help Ria stand out in a competitive race, we crafted a tailored digital campaign that focused on authenticity, accessibility, and impact:

 

• Strategic Advice: We provided a roadmap for her digital campaign, outlining how to best leverage the content she would be creating at each stage of the race.
• Platform Education: Recognising that digital tools can be overwhelming, we worked closely with Ria to teach her and her team how to effectively use platforms like Facebook, Instagram, and YouTube to connect with voters. We then analysed what worked best on each platform and would allocate additional budget to the creative and assets which achieved the best results.
• Campaign Execution: From creating ad copy to managing paid campaigns, we handled the execution of her digital strategy. This included boosting social media posts, video ads, and audience targeting to maximise reach.

 

 

A Digital Campaign Success

• Authentic Messaging: Ria’s passion and leadership were front and centre in every piece of content, from policy updates to personal stories.
• Engaging Video Content: Video campaigns allowed Ria to speak directly to voters, building trust and relatability.
• Real-Time Engagement: Through social media, Ria was able to respond to questions, engage in conversations, and showcase her vision for the community.

 

Ria’s campaign made a strong impact, and she finished 3rd in the race for mayor—a remarkable achievement for a first-time candidate. Her digital presence not only reached thousands of voters but also helped build a lasting connection with her audience, setting a solid foundation for future endeavours.

 

Ready to Lead with Impact?

Whether it’s a political campaign or a brand launch, we specialise in creating strategies that inspire and connect. Let’s work together to turn your vision into action.
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We do things differently at Squid, creating brands and experiences which evolve the way businesses are seen. We are based in Auckland, offering digital marketing, web design, web development, branding and content marketing across NZ and Australia

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