At our digital marketing agency, we’re not about cookie-cutter solutions. We pride ourselves on thinking outside the box to deliver tailored strategies that get results. A recent campaign for Inchcape, which owns the LDV franchises in NZ, is the perfect example of how we roll up our sleeves and get the job done from start to finish.

The Challenge

Inchcape wanted to boost their LDV vehicle sales whilst building the brand of the dealerships, but they needed more than just stock-standard advertising. They needed a campaign that would grab attention, showcase the vehicles’ best features, and ultimately drive customers to their yard. That’s where we stepped in.

The Strategy

Our team came up with a dynamic video campaign designed to engage potential car buyers from the first second. We didn’t just stop at the idea stage—we handled the entire process.
• Concept Development: We brainstormed campaign ideas that would resonate with Inchcape’s target market and highlight the value of LDV vehicles.
• Scriptwriting: We crafted scripts that told compelling stories while weaving in key selling points about the vehicles.
• Production Coordination: From sourcing top-tier videographers and editors to managing shoot logistics, we pulled together all the right people to bring the campaign to life.

• Post-Production Excellence: Editing, sound design, and final touches were all managed in-house to ensure a polished result.

The Results

The final video content didn’t just look incredible; it performed exceptionally well. The campaign boosted engagement online, drove more inquiries, and ultimately increased sales at the Inchcape yard. The mix of high-quality visuals and targeted messaging struck a chord with car buyers, proving the power of well-executed content.

The client provided some great feed back saying "videos are currently killing it and bringing in a ton of leads and engagement"

Why We’re Different

Unlike other agencies that might stop at providing a strategy, we deliver the whole package. From the first brainstorm to the final edit, we handle everything so you can focus on what you do best—running your business. For Inchcape, this meant they could trust us to deliver a campaign that not only looked great but delivered measurable results.

So, if you’re ready to take your marketing to the next level, we’re here to make it happen. Let’s create something extraordinary together.

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THE SQUID WAY

We do things differently at Squid, creating brands and experiences which evolve the way businesses are seen. We are based in Auckland, offering digital marketing, web design, web development, branding and content marketing across NZ and Australia

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