When an Australian-based wine manufacturer and hospitality venue approached us to help launch their exciting new product—custom labels for wine bottles—we knew we had the chance to create something truly memorable. This project was about more than just promoting a product; it was about showcasing the ability to add creativity and personal touch behind their offering.

 

The Goal

Custom wine labels aren’t just about branding—they’re about creating a unique and meaningful experience for the customer. Whether it’s for weddings, birthdays, corporate events, or special gifts, these labels add a personal touch that makes each bottle unforgettable. Our job? To craft a marketing strategy and campaign that captured this spirit and brought the product to life.

 

Our Approach

To make the custom wine labels stand out, we designed a strategy that combined creativity, storytelling, and targeted marketing:
• Comprehensive Marketing Strategy: We developed a detailed plan to position the product as a premium, personalised offering. From identifying the target audience to selecting the right platforms, every detail was considered.
• Half-Day Video Shoot: Our team organised and directed a video shoot at their beautiful venue, capturing stunning visuals of the product in action. This included close-ups of the custom labels, behind-the-scenes footage, and lifestyle shots that highlighted the elegance and versatility of the wine.
• Existing Video Content: To reduce costs and ensure we leveraged the best content, we dove deep into the archives of previous content to showcase the vineyards and venues.
• Video Editing: Post-production was all about creating a polished final product. The videos were created to target very specific audiences with a leading call to action, which then drove online leads and purchases.
• Digital Marketing Launch: We managed the digital rollout across their social media accounts. This included teasers, behind-the-scenes clips, and promotional posts to generate buzz and drive engagement.

 

The Results

The campaign successfully positioned the custom wine labels as a must-have for special occasions and the upcoming festive season. The high-quality visuals and carefully crafted messaging resonated with both existing customers and new leads, creating a strong launch for the product.

 

Why It Worked

This project worked because it wasn’t just about selling wine—it was about telling a story. By focusing on the emotions and experiences tied to personalised labels, we were able to connect with the audience on a deeper level. Combined with stunning visuals and a cohesive marketing strategy, the campaign stood out in a competitive market.

 

Ready to Elevate Your Brand?

At our agency, we believe in creating campaigns that go beyond the ordinary. If you’re ready to launch a product that leaves a lasting impression, we’re here to help. Let’s craft something extraordinary together.
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THE SQUID WAY

We do things differently at Squid, creating brands and experiences which evolve the way businesses are seen. We are based in Auckland, offering digital marketing, web design, web development, branding and content marketing across NZ and Australia

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