By carefully selecting appropriate keywords associated with your business or product we can help you advertise to your target audience through the use of Google Ads.
Leverage the power of Social Media to your advantage to connect your target audience with your brand, service or product.
Through the power of Facebook we can help you to build brand awareness, grow your online presence, gather leads, and sell your products and services.
Squid's SEO services can help you to improve the quality and increase the quantity of traffic to your website through organic search.
Ecommerce SEO services for your online store. Whether you use Shopify, BigCommerce, Magento or a custom CMS, our SEO experts can help increase online sales.
Squid's SEO services can help you to improve the quality and increase the quantity of traffic to your website through organic search.
Create a website or webpages that not only align with your brand but also create a user-friendly experience.
Use video to grow your business. Our team of creatives and videographers, can script, plan and execute your next video shoot.
E-commerce refers to the selling of physical goods, services or online products over a digital network.
Through the use of social media advertising, google advertising, email marketing and SEO we helped to increase online sales by a huge 210%
Trust Motors wanted to have a marketing agency assist with their overall marketing strategy, whilst ensuring what they were doing was building systems to simplify their sales and marketing in house
Working with E-Commerce Businesses is in our range of expertise so when T-Shirt Sale needed some help we knew we could assist.
For Trustees Executors we built two dedicated landing pages alongside some animated assets to explain what each product was.
Karawhiua is a campaign created to help assist whānau, hapū, iwi, and Māori communities in accessing the right information on how to keep safe from Covid -19 and help prevent the spread.
With such a beautiful location, and so many potential collaboration opportunities, we developed a unique strategy to build their online presence.
Our involvement with Waterbourne has been an ongoing project and the results produced are nothing short of the highest quality for both usability and creativity
With very ambitious growth plans, we built a marketing budget for them to ensure it was realistic for these goals, where we built a plan to build a new website to ensure they were getting tangible results across all areas of the business
Image Interiors had a very clear goal in mind and we are happy to have delivered a website within an achievable budget they provided.
Jun 13, 2023
In today's fast-paced digital world, it's more important than ever to ensure that your website loads quickly. This is where the Google PageSpeed Insights tool comes in handy. It gives you an insight into how fast your website loads and provides suggestions on how you can improve its speed.
One of the biggest culprits of slow page speeds is large images. Images can be optimised by reducing their size without compromising on their quality. There are many tools available online that can help you compress your images, such as Acrobat.
Additionally, consider using the next-gen image formats like WebP, which is supported by modern browsers and offers better compression than traditional formats like JPEG and PNG.
The more HTTP requests your website makes, the slower it will load. Each file, such as images, scripts, and stylesheets, requires an HTTP request. Minimising HTTP requests can significantly improve your website's loading speed. You can combine multiple CSS and JavaScript files into a single file, remove any unnecessary plugins or scripts, and reduce the number of images on your website.
Caching is the process of storing website data on the user's device, allowing the website to load faster when the user visits again. Leveraging browser caching involves setting an expiry date for your website's static resources, like images, CSS files, and JavaScript files.
When a user revisits your website, the browser can retrieve these files from the cache instead of downloading them again, reducing page load times. You can easily set up browser caching by adding caching headers to your website's HTTP responses.
Server response time is the time it takes for the server to respond to a request made by the user's browser. A slow server response time can significantly impact your website's loading speed. You can improve server response time by upgrading your hosting plan, optimising your database, and using a caching plugin.
Your website's hosting provider plays a crucial role in determining its loading speed. A slow or unreliable hosting provider can significantly impact your website's performance.
Therefore, it's essential to choose a fast and reliable hosting provider that offers 24/7 support, has a good reputation, and uses the latest hardware and software.
Popular website-making software and platforms have readily available themes. These are basically pre-designed templates for the website blocks which makes an easy building process for web developers.
In this instance, simpler is better. Themes that have a sleek and minimalist design with just all the key features have faster loading times compared to themes that have more complicated designs.
Choosing this type of theme can significantly boost your pagespeed score and can be mutually beneficial to you as a website owner. Simple is the way to go!
In conclusion, improving your Google PageSpeed score is essential for providing your website visitors with a fast and enjoyable experience.
Our team can help you implement the above tips to help improve your website's performance. By improving these small changes, we can help to improve your overall SEO also.
Contact A Squid Today to find out more about how we can help!
We do things differently at Squid, creating brands and experiences which evolve the way businesses are seen. We are based in Auckland, offering digital marketing, web design, web development, branding and content marketing across NZ and Australia
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