Long-Tail Keywords & Zero Search Volume | SEO

In the world of SEO, long-tail keywords and zero search volume are terms that are often thrown around. While they may seem like technical jargon to many, understanding these concepts can make a huge difference in the success of your SEO strategy. 

In this article, we will explore what long-tail keywords and zero search volume mean, how they can benefit your SEO efforts, and how you can optimise your content for them.

What are Long-tail Keywords?

Long-tail keywords are search terms that are highly specific and longer in length than typical keywords. These phrases usually consist of three or more words and are more descriptive in nature, helping search engines to understand the searcher's intent more accurately. For instance, rather than just searching for "shoes," a long-tail keyword could be "black leather shoes for women."

Long-tail keywords are essential for SEO because they are more targeted and less competitive than generic keywords. They allow you to create content that addresses a specific audience and their needs, making it easier for your target audience to find your content.

For example, if you run a shoe store and create content around the long-tail keyword "black leather shoes for women," you are more likely to attract potential customers who are specifically looking for this product. This targeted traffic is more likely to convert into customers since they are already interested in what you have to offer.

What is Zero Search Volume?

Zero search volume refers to keywords that have no search volume or very low search volume. These keywords are so specific that they have virtually no search traffic. While it may seem counterintuitive to target keywords with zero search volume, they can be valuable for your SEO strategy.

Zero search volume keywords are often long-tail keywords that are so specific that they have low search traffic. For example, a keyword like "black leather shoes for women with wide feet" might have zero search volume, but it can attract a highly targeted audience that is more likely to convert into customers. The competition for these keywords is also low, making it easier to rank higher in search engine results pages (SERPs).

How to Optimise for Long-tail Keywords and Zero Search Volume?

When optimising for long-tail keywords and zero search volume, it's essential to keep in mind that these keywords should be used naturally within your content. Keyword stuffing can result in a penalty from search engines, so it's important to use these keywords in a way that adds value to your content.

Here are some tips to optimise for long-tail keywords and zero search volume:

• Research Your Keywords: Use keyword research tools to find long-tail keywords and zero search volume keywords that are relevant to your niche.
• Use Long-tail Keywords in Your Content: Use long-tail keywords in your blog posts, product descriptions, and other content. Make sure they fit naturally and add value to your content.
• Create Specific Landing Pages: Create specific landing pages that target long-tail keywords and zero search volume keywords. This can help to improve your rankings for these keywords and increase targeted traffic to your website.
• Monitor Your Results: Keep track of your rankings and traffic for these keywords over time. This will help you to understand the effectiveness of your SEO strategy and adjust your approach as needed.

Long-tail keywords and zero search volume keywords can be valuable additions to your SEO strategy. While they may not have the same search volume as more generic keywords, they can attract a highly targeted audience that is more likely to convert into customers. By researching and optimising for these keywords, you can improve your rankings and attract more targeted traffic to your website.

Talk to our Squid today to find out more about how we can help you improve your SEO.