The way businesses are leveraging marketing platforms at the moment is changing, economic spend has shrunk and people are becoming more cautious with their disposable income... So what does this mean for business?
No-one should understand your product or service as well as your own business, but are you thinking about what your buyers see? Do they need this now? Can they use your services/products during a pandemic? It is so important that business owners and marketers understand what they are selling, as they may have alternative products which are more relevant then their traditional services. Therefore, we are seeing a huge increase in brand awareness campaigns which enable marketers to build audiences and client personas whilst building their databases.
Social media platforms like Facebook and Instagram provide phenomenal data for marketers and it is critical when using these platforms over the next three months you build campaigns for future success. This means you need to demonstrate clear brand messages which resonate with specific people, either driving database growth or enabling future campaigns to resonate with those who have clearly engaged with your different advertising campaigns.
Facebook and Instagram have a few technical tools which can be handy in doing this, especially if you are using video content outlined below. The first step however is to ensure you are producing interesting content which people want to engage with.
In order to get the most from your marketing it is critical you use Facebook Ads, and do not just ‘boost your posts. Although this is a convenient option, you will lack the functionality and data insights of a facebook ad.
CLICK HERE for our article on ‘the difference between a boosted ad and a Facebook ad’.