Let’s say your current landing page isn’t up to scratch. What can we do to improve it and your overall image to visitors? One of the most important parts of a landing page is to have a compelling value proposition. Users want to know what’s in it for them. A good landing page should quickly and effectively communicate what your business stands for; it’s your argument of why customers should buy from you opposed to your competitor. It has to go beyond what you sell, it has to focus on the needs of your prospect. This proposition can be communicated through more than just written text. The images, layout, and overall design are an equally important part of your 30-second elevator pitch. All elements have to work harmoniously with one another to convey your message in a persuasive and meaningful way.
This means we want to persuade visitors to complete one or more desired actions on our website. Let’s say we’ve covered the above and we still have a high bounce rate – what’s wrong? It could be that the user doesn’t trust your overall image so you should add social proof to your site. Social proof can come in the form of:
Social proof is especially important with new customers that may not have heard of you. It’s also important to have your website optimised for mobile. It’s the 21st century, and a large number of people are using their smartphones to find information that’s likely to be on a business’ landing page. Having a mobile optimised site shows you care about the user’s experience.
You don’t just stop at having a landing page though Your goal is high conversion rates wherever you invest marketing funds, which means you should consider investing funds into running paid targeted ads on Google and/or social media such as Facebook and Instagram. Running paid ads will ensure larger traffic flow to your site, which assuming your landing page is good, means more new conversions.
If you’ve gone through the trial and error of paid ads without your conversion rate improving, we recommend assessing your landing page(s) and see whether they have the following:
We’re here to help too so feel free to reach out.