7 E-Commerce Trends To Watch Out For
We’ve created a list of the 7 most important e-commerce trends to keep an eye on during 2020. It can be quite difficult to keep up to date with the trends and ever changing way we use the internet. This can make it especially difficult to keep your E-commerce website relevant and enjoyable for your customers to use.
Matt Davy the shark joins Squid
We are very excited to welcome the very talented Matt Davy to our team of Squid, who has spent the last 12+ years working in the media industry. Most recently Matt has been at NZME (NZ Media and Entertainment) managing a portfolio of sponsorships for all of the radio and print brands including The New Zealand Herald.
What CMS Should I Use?
When it comes to selecting a content management system, Squid Group will always choose the platform with your businesses' needs in mind. Our company mainly uses SilverStripe for a list of reasons which includes its ability to manage small and large sites, MVC type structure and flexibility for developers.
Regional Business Partner Network
Squid Group is proud to be associated with efforts to help Kiwi businesses change and grow as a Regional Business Network Partner. Thanks to New Zealand’s generous government, eligible businesses can access this program fully funded (at no cost to them) up to $5,000 value.
The correlation between digital marketing strategy and steady cash flow.
Marketing and cashflow work hand in hand, and it is likely that as you grow your business will struggle to manage cashflow. Digital marketing can assist with this as it creates a constant flow of leads and new business as people become aware online and convert through your marketing mix.
Should I focus on marketing data or sales?
Your marketing focus needs to be dynamic and fluid, enabling change between a data and/or sales objective. Building a strategy with a string foundation enables long term growth as you can build audiences and deliver custom content to clients.
Importance of digital marketing during a global crisis
New Zealand goes into lockdown, we are seeing a growing importance to have a structured digital strategy and presence that clearly represents a brand. The recents events will be a trying time for businesses to succeed or fail, and there is no better time to capture market share and build awareness digitally when people are working from home.
What's the difference between a boosted post and a Facebook ad?
Are you using the right type of Facebook advertising? There is a huge difference between a boosted post and a facebook ad, providing greater detail on who you are targeting whilst capturing data and building audiences around key statistics like engagement, video views and or lookalike audiences.
How to make the most from events in your business
Whether you are hosting clients and staff, sponsoring an event or running a team building exercise, it is important you get the right mix for everyone. We feel businesses usually are looking for three things
- Corporate Hosting
- Team Building
- Brand Awareness & Lead Generation
Are Landing Pages Necessary?
A landing page is the first impression someone has when they visit your website after clicking a link from Google Search results, an email link, or a referring website. Your landing page needs to set the tone for your brand and persuade the user to follow your breadcrumbs – to viewing other information, opting into an offer, purchasing something, or contacting you.