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Trusted SEO Services

With our team of local SEO experts, we believe in providing SEO services your can rely on. With an experienced team, we have affordable options for businesses of all sizes!

Our Search Engine Optimisation experts tailor a strategy to suit your business needs, ensuring you get the results required to scale and grow. Whether you are starting a new brand or building on your current website, let our team provide you with website sales that grow your business.

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Backlinking is far more than just having websites link to specific pages, which is why creating social profiles for your website can also enhance your online presence by providing your followers with easy and accessible links to share and save. Bookmarking websites are essentially any platform that allows you to bookmark a link online and access it from your account on any device, for example, Twitter, Facebook, Pinterest, and LinkedIn. You can read more about social bookmarking on our marketing insights.

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Ensuring you appear in your local business area is critical to your online success, which is why local SEO is one of the first things we optimise. When people search using locational keywords, it is important that your business appears in those areas for both search and Google map results.

The elements of our local SEO services can be outlined further by one of our SEO specialists.

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Backlinking is far more than just having websites link to specific pages, which is why creating social profiles for your website can also enhance your online presence by providing your followers with easy and accessible links to share and save. Bookmarking websites are essentially any platform that allows you to bookmark a link online and access it from your account on any device, for example, Twitter, Facebook, Pinterest, and LinkedIn. You can read more about social bookmarking on our marketing insights.

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E-commerce SEO is a passion of Squid Group as we enjoy seeing tangible results which scale with your business. Strategising and implementing SEO for an E-Commerce website is usually a lot more complicated due to the share size compared to services based websites. 

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CRO is the process when analysing the behaviours of website visitors. It is important to review both quantitative and qualitative behaviour, improving the conversion rate of website visitors to events and goals online, which include making a purchase, adding products to their cart, signing up to an email marketing program or contacting your sales team. 

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Link building with a blog is the first step to growing organic traffic to your website. Whether it is through paid guest posts, local SEO, or using citation and web 2.0 backlinks, this is a critical component to a websites online success.

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Backlinking is far more than just having websites link to specific pages, which is why creating social profiles for your website can also enhance your online presence by providing your followers with easy and accessible links to share and save. Bookmarking websites are essentially any platform that allows you to bookmark a link online and access it from your account on any device, for example, Twitter, Facebook, Pinterest, and LinkedIn. You can read more about social bookmarking on our marketing insights.

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What is SEO (Search Engine Optimisation)?

SEO is one of the most important components to organic sales and leads for businesses online. As a SEO Company based in New Zealand, it is our job to ensure websites appear on the first page of Google for relevant keywords to their products or services.

Often website sales start with a Google search, and if you cannot be found for relevant keywords, you cant sell to those potential customers.

Websites listed on Google’s Search Engine Results Pages (SERPs) are not derived from Google’s SEO algorithm which is updated 800+ times a year. These updates can include both small and large changes, impacting websites organic visibility. This algorithm includes hundreds of factors, and thousands of variants & sub-signals when deciding how to show websites on Google.

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Your local SEO company

Growing New Zealand's businesses through organic website ranking

Whether you are wanting local or global expansion, by working with a New Zealand based SEO company, we understand the ethos of growing businesses locally. We believe in doing things differently, alongside fundamental techniques which guarantee scalable results.

As a highly dynamic team, our Squid can meet anywhere to discuss your SEO requirements and can guide you on how best to generate more sales from your website. Whether you are reaching a niche or broad market, we will provide keyword research to provide a roadmap to success.

Frequently Asked SEO Questions

How long does SEO take?

SEO is a long-term strategy that takes a minimum of 6 months to make a more considerable effect. There will be some keywords that will have quicker results, but to see changes across all target keywords it will take between 6-12 months.

How do you choose the target SEO keywords?

Before we start any SEO campaign we will do an analysis of search volumes for relevant keywords. We then review the search terms competition and target what will generate the best results and slowly reel in the bigger keywords.

How do you track conversions and goals?

Tracking results is critical to a successful SEO strategy as it ensures you can see what the changes are doing to your organic presence. Our team of SEO specialists will create goals according to your business which will include calls, purchases and form fills... we can even track specific website page views!

How do search engines work?

Search engines use complex algorithms to crawl and index web pages. They analyze factors like keywords, content relevance, website authority, user experience, and backlinks to determine the ranking of web pages in search results.

As an SEO marketing agency, we stay updated on search engine updates and trends, ensuring that clients' websites align with the latest best practices.

What are the main components of an SEO strategy?

An SEO strategy typically includes keyword research, on-page optimization (such as optimizing content, meta tags, and URLs), off-page optimization (such as link building), technical optimization (improving site speed and mobile-friendliness), and monitoring and analytics.

If you have an ecommerce website, there are often different things which need to be done including adding different features to engage more authentic and unique content.

What is the difference between on-page and off-page SEO?

On-page SEO refers to optimization efforts made directly on a website, such as optimizing content and meta tags. Off-page SEO focuses on external factors like backlinks, social media signals, and online reputation management.

What is the role of content in SEO?

Content plays a crucial role in SEO. High-quality, relevant, and engaging content helps attract visitors, improve user experience, and increase the likelihood of earning backlinks. Content should be optimized with relevant keywords and structured to be easily readable by search engines.

We always encourage clients to write monthly articles about their products & services. If you have an ecommerce business, there are multiple ways to do this that will also help sell products whilst improving organic rankings.

What is link building and why is it important for SEO?

Link building is the process of acquiring backlinks from other websites. It is important because search engines consider backlinks as a signal of trust and authority. Quality backlinks from reputable websites can improve your website's authority and rankings.

We Drive Digital Growth

We get that SEO can feel like an uphill battle for business owners and marketing managers, but that’s what we’re here for. While you’re busy working on your business, leave the search engine optimisation processes to us.

We focus on the KPIs you care about, such as conversion rate and revenue, driving consistent growth over time.

Most of our clients see phenomenal growth after around 6 months, but remember that SEO is a long game, and the real winners are those that stick with a consistent, results-driven plan built by an experienced New Zealand SEO consulting agency.

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